One in eight US women will be diagnosed with breast cancer in their lifetime. In fact, most Americans have a family member or friend who has fought breast cancer. So, when we offered people a fun way to fight back, folks were eagerly lining up to give breast cancer their best shot…with pink paint-filled water balloons!! Check out the very messy action from our Blot Out Breast Cancer event. It proves breast cancer is no match for the power of PINK!